/ OBLIK
- /Brand Strategy
- /Naming
- /Identity Design
- /Website
Engineering. From a different angle.
When Creo Structures needed a new name following a business demerger, the challenge became an opportunity to build a brand for where the business was going next. Already respected for its technical expertise and senior client relationships, the consultancy needed to distinguish itself from both its past and the large, process-heavy multinationals dominating the engineering category. The ambition was to create something more refined, progressive and human – a brand that felt as aligned with contemporary architecture and design as it did engineering.
The name OBLIK, inspired by the oblique, captures the idea of approaching challenges from a different angle. Short, distinctive and inherently connected to geometry and the built environment, it signals a next-generation consultancy combining precision and performance with creativity, partnership and senior expertise. The identity follows the same thinking. Part logotype, part graphic form, the OBLIK marque is constructed from bold architectural shapes that can be broken apart, enlarged, cropped and reconfigured – transforming the logo itself into a flexible visual language.
A bold electric green brings energy, progress and visibility to a traditionally conservative category, while the broader identity is deliberately architectural in its scale and restraint. From website and capability statement to uniforms, vehicle livery, business documentation, social media and site hoardings, the system is designed to remain distinctive and recognisable wherever the brand appears.
The result is more than a new name and identity. OBLIK is a brand built to reflect the business it has become and the ambition of where it is heading next – boutique in scale, senior in expertise and different by design.
Confidence, engineered.
/ “Disegno got under the skin of our business, challenged our thinking and pushed us to be brave – always for the right reasons. The result feels genuinely authentic to who we are, while giving us something much bigger than a new name and logo. OBLIK is a platform for the next generation of our business, and one our whole team is proud to stand behind.
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