The Rebirth of an Australian Icon

The Rosella Preserving & Manufacturing Co. was founded in Melbourne in 1895 and soon became an Aussie icon with it’s famous tomato sauce and chutneys. The brand’s ownership moved offshore in 1963 and then back to Australia again in 2002. Ownership changed hands several times before going into receivership in 2012. But in April 2013, Australian family owned Sabrands purchased the brand and immediately set about restoring the original vision using Australian grown produce and supporting Australian businesses. The new brand identity and packaging appeals to the next generation of Australian families by capturing the essence of Rosella’s Australian spirit, vibrancy, energy and free spirit.