Don’t knock it till you’ve tried it.
We’ll let you in on a little secret. Aldi wines are some of the greatest tasting, best value for money wines that there is. Trust us… we’ve tried a few! We approach each wine brief by understanding the positioning of each wine in the portfolio and creating new brands that visually demonstrate this. We’ve created everything from sophisticated and elegant to light hearted and everyday. We’re also proud to say that some of our brands like Tudor, Cloud Line and Neve have now gained traction and provided the foundation from which new varietals can be introduced in an expanded range.
You’ll have to buy some and find out for yourself!