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Opportunity

We’ve all witnessed the masterchef revolution and become everyday foodies (some to a greater extent than others). The effect this trend has had on culture and brands has been significant and arguably no category has had to change more than salad dressings. Our opportunity was to create a new brand that would excite a traditionally conservative audience that was now expecting more.

Solution

Zoosh. It’s the sound of fresh, fun, bold, colourful and exciting flavours. It’s the get up and go that makes good salads great. All visually bought to life through vibrant and contrasting colours, dancing fresh ingredients, simple yet confident typography and a tone of voice that has bounce.

Result

From debutant to established player in both major retailers.