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Opportunity

Thermoskin was operating in a category of unprecedented growth, but was underperforming as a brand. Our assessment was that the brand lacked relevance to a modern day audience, the benefits of its amazing products were not understood by potential customers and that the secret to success lay in sports product innovation.

Solution

We developed a more modern expression of the brandmark, building in elasticity and movement (key product attribute and benefit). We bought packaging to life with an improved elastic/thermal communication and visual architecture. We developed a new range of products specifically targeted at sportspeople to take on  the growth segment of compression sportswear. We even redesigned the packaging format to be more streamlined, enabling Thermoskin to range 20% more facings in their pharmacy channel.

Result

A business with a solid brand foundation that has achieved momentum and growth.