The Fresh Salad Co.


Brand Identity, Illustration, Packaging Design


Aldi Stores Limited

A fresh take on fresh

Ready prepared, fresh salads are a growing category as consumers seek convenient meal solutions which are better for them. With previous packaging being quite functional, our vision was to inject a casual, spontaneity that shoppers would connect with at the moment of truth and bring a new level of freshness by leveraging fresh food market iconography, increased transparency to see the product inside and elevation the leaf icon in the logo for more brand presence.


The Fresh Salad Co has recently re-launched at Aldi.