Sunbeam Grains Birdseed


Packaging Design


Aldi Stores Limited

Birdhouse makeover

A birdseed pack, is a birdseed pack, is a birdseed pack! It’s quite iconic really – despite all the colour and diversity of bird species around the world, birdseed packaging on the whole is extremely bland and similar. Our opportunity was to breathe new life Sunbeam Grains birdseed range. We retained all the communication necessaries like bird photography, claims and the important window to see the quality of the product, but bought it to life in an idealised scene from the bird-lovers viewpoint, watching their loved pets and wildlife interacting with the product in the new icon for the brand, the birdhouse.


A fresh new home for the Aldi Birdseed range.