Philanthropy Australia is a not-for-profit organisation that was created to facilitate, advocate, educate and promote the importance of giving to create social change. However, the organisation didn’t have a brand identity that reflected the professionalism of the organisation, nor was the brand inspiring to its audience or the next generation of philanthropists. The opportunity was to bring Philanthropy Australia into the modern age.
We viewed Philanthropy Australia as a hub for the coming together of people, the sharing of information and the projection of good. The identity we created is a visual representation of this delivered in a simple, yet sophisticated and bold aesthetic. We’ve assisted Philanthropy Australia role out their visual communications as well as re-invented and created a new website as the primary communications hub for the brand.