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Eye Fly 3D

Developed and backed by the Singapore Government, EyeFly 3D uses nanotechnology to provide glasses free 3D for mobile devices and is set to transform the way people immerse themselves into interactive content and media on-the-go. Our challenge started with creating a name to capture the experience of mobile 3D, which would appeal to a young, techno-savvy audience. Featuring millions of printed nano lenses to separate colours into each eye, the product’s resemblance to the humble fly became clear and the identity came to life. Packaging was developed to create an experience when opening, with an innovative poster forming a wallet. Destined for global sales, we created an online platform for its first sales channel to a market, while developing in-store collateral awareness and excitement through its distributor network.