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Country Orchard Beverages

Category

Brand Identity, Naming, Packaging Design, Photography

Client

Aldi Stores Limited

A refreshing new look

Aldi boasts a wide and varied beverage portfolio under it’s Country Orchard brand. As the custodians of this portfolio, our approach takes into consideration each product proposition as well as consumer need and the role of the product in the portfolio to develop compelling packaging design that gets noticed at shelf and creates desire for purchase.

Result

Country Orchard’s new juice portfolio and coconut water has recently re-launched at Aldi.