Cadbury Easter

Cadbury Easter Motion Graphics


With increasing competition in the seasonal chocolate space, Cadbury knew that they needed to create more ownable equities for their Easter brand – something that would be instantly recognisable while also delivering relevant emotional connection. Our opportunity was to create a Cadbury Easter icon.


Where do you start? Once we gained alignment on a bunny being the icon, we needed to explore how to create something truly ownable to Cadbury – something that would connect with their loyal target consumers as well as being a clear representation of Cadbury’s position in the Easter category. Our ‘Identi-Kit’ character development process, developed and researched our characters with consumers to gain deeper insight which resulted in the final bunny icon that was realised at a product, packaging and communications level.


Our bunny is quickly multiplying across all Cadbury Easter communications. Watch out for it this Easter!