Better Together Campaign
Cadbury, Drinking Chocolate, Hot Chocolate, Marshmallows, Pascall
Hot Chocolate and Marshmallows go together like a warm hug on a cold day. So, it only makes sense that when we were asked to launch a new campaign featuring both Cadbury Drinking Chocolate and Pascall Marshmallows, we’d celebrate the things in life that are simply made to be together.
An integrated campaign, combining content, point of sale and promotions that celebrated both brands while uniting them under a single look and feel. Individually brilliant. Better Together.