BelVita Soft Bakes
BelVita, Breakfast, Digital Content, Soft Bakes
Since its launch in 2012, BelVita has positioned itself as a breakfast biscuit – part of a nutritious start to the day. But, with rising consciousness over the sugar content in food, and competitors like Weetbix and Kellogg’s entering the breakfast biscuit space, we had to stir the public’s imagination to stay relevant, and create momentum for the launch of a new product: BelVita Soft Bakes.
Through a combination of 3D animation, motion graphics and live-action footage, we created branded video content that showed momentum in action. Each piece communicates the optimism and delicious momentum that BelVita stands for, as well as reinforcing its place as part of a healthy balanced breakfast, all within 7 seconds.