Success Stories

Client: Viridian

SeeBeyond Windows – Awareness Raising Campaign

November 09
Branding
Interactive

SeeBeyond™ — Do you really know what windows can do?

The brief was to create an awareness raising campaign to educate the consumer/home-owner on the benefits of installing energy efficient windows to improve the comfort of their living space. Our research concluded that people engaged in building or renovating their home all shared a common theme – they all wanted a better understanding of what windows can do, early in the design process. Having realised that this would have given them a better result, the common response was tellingly, “if only I’d known”.

We developed the SeeBeyond naming, positioning and communication strategy to engage with both the window industry and also collectively target well informed end-consumers, actively involved in their renovation or new home project who would ‘demand’ high performance windows and doors.

Site: SeeBeyondWindows.com

About Viridian

Viridian is a new name in the Australian Glass Industry. It is the sum of two impressive parts. One, the market-leading Australian and New Zealand Pilkington glass business and the other, the groundbreaking DMS Glass. Viridian is committed to helping their customers use glass in extraordinary ways.