Success Stories

Client: Viridian

New Brand Architecture

July 08
Advertising
Interactive
Print

Floatliner glass delivery system Brand launch image – The image not only promoted the ‘Use of Glass in Extraordinary ways’, it undoubtedly conveys ‘Glass’ and represents the end use of the product: architectural, inner-city, environments. Employee launch handbook – Employees were presented with packs on launch day as an introduction to the new brand.

In September 2007 CSR acquired Pilkington and DMS Glass to form Viridian, the largest glass brand in Australasia.

Disegno developed new brand architecture to encompass all aspects of Viridian’s business. Detailing stationery, signage and website as well as the floatliner glass delivery system, the re-brand aimed to cement Viridian’s position as the leading glass manufacturer in Australasia.

Site: www.viridianglass.com

About Viridian

Viridian Glass Website Home Page

Viridian is a new name in the Australian Glass Industry. It is the sum of two impressive parts. One, the market-leading Australian and New Zealand Pilkington glass business and the other, the groundbreaking DMS Glass. Viridian is committed to helping their customers use glass in extraordinary ways.

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