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Client: Bega

Design & Development of New Website

May 07
Interactive

Bega website home page. Bega Kids Zone with tailored content and interactive Flash games. Bega recipe featuring ability to rate, comment and submit user recipes.

Disegno Group were approached to provide direction for a new website identity. The project encompassed everything from initial site strategy, design and architecture, backend database development utilising a customised content management system (CMS) and user oriented content and interaction.

With the proliferation of user focused sites often referred to as “Web 2.0”, users are seeking more customised and personally tailored web experiences. Disegno focused on providing this interaction within the Bega Recipe area of the website. Here users are able to tailor their own unique cookbook built up of saved favourite recipes, rate and comment on existing recipes as well as submitting their own creations for display on the site.

Along-side the detailed product and company information, a dedicated kids zone was built featuring interactive and tailored content designed to both engage kids within the site while also furthering their knowledge and education in regards to dairy products and processes.

Services Provided

Site: www.bega.net.au

About Bega

Bega Cheese has been a dominant brand in the Australian market for over 30 years in both processed and natural cheddar cheese products. The Bega brand sells around 50 million packs per year to the Australian domestic market and an ever-expanding international market.

The Bega brand is Australian made and owned by the Bega Co-Operative Society Limited. Fonterra Brands are the exclusive agents for the Bega brand in Australia.

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