Disegno Group

Dogs protecting our borders ›› Environmental graphics for Australian Customs and Border Protection

2012-05-03T00:55:12+00:00

Disegno were engaged to develop a visual narrative and wayfinding signage for a new state of the art Detector Dog Program breeding and training facility near Tullamarine. Depicting the dogs' greatest strengths, a series of scent graphics and historical facts were depicted in murals and glass screening devices, creating an authoritative and ever-changing story for Australian Customs and Border Protection services.

We’re helping Cadbury break off a bigger share of the market ›› Cadbury Baking range relaunched for Cadbury

2012-01-01T01:54:47+00:00

Introducing CadburyKitchen.com.au

Our website strategists and designers developed a complete web, facebook and twitter program including integration of Cadbury’s Choclovers Club, recipe rewards, blog and recipe portal. At last, the Cadbury Baking Chocolate community was established. Our creative departments then collaborated on how the brand could continue to be developed across all mediums and in mainstream media in coming years.

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Everybody loves Cadbury Chocolate. Right? Right.
But not everybody loved Cadbury Baking Chocolate. Which was pretty weird considering Cadbury’s huge impact across other product categories. Weirder still, it’s a more superior cooking chocolate. Richer, realer, less compounds. Plus there is that incredible heritage of over 100 years of chocolate making. Who knew any of that? Cadbury Baking Chocolate was all but invisible on-shelf.

Disegno took a long range view at Cadbury Cooking Chocolate. First, the product name had to change. Thanks to MasterChef and the like, Australians don’t cook, they bake. So the product was renamed Cadbury Baking Chocolate. Then we considered the Cadbury heritage. Money just can’t buy such a rich history. So our design team integrated the Cadbury history visually and with engaging pack copy.

“Since the whole repackaging and social media program was launched, Cadbury has sold more than 1 kilometre of facings (shelf talk for packs). Magic.

Cadbury Baking Chocolate was not just lost on the shelf, it was drowned out by a much more visible, aggressive (and big spending) competitor. Obviously you can’t tinker too much with a brand like Cadbury. But you can still show the consumer a familiar brand in a fresh new way.

At the same time, our digital department looked at how online and social media could play a role in expanding Cadbury Baking Chocolate’s consumer data base to build more loyalty. Baking has become a favourite pastime for the family. We no longer gather around the dinner table, they gather in the kitchen. Cadbury Baking Chocolate needed to become an integral part of that experience.

Cadbury came to us primarily, for new packaging. In the end, they got a new name, new packaging, marketing strategies and website design and logistics that harness their social media and mainstream creative plan to deliver 100 hits per minute.

Since the whole repackaging and social media program was launched, Cadbury has sold more than 1 kilometre of facings (shelf talk for packs). Magic.

Aldi wine labels ›› Wine Labels for Aldi

2011-11-30T23:43:43+00:00

Disegno continues to work closely with Aldi in the Wine sector. From naming, brand positioning and design each project is approached individually for a unique outcome.

Refresh a classic brand ›› DON Packaging Redesign for George Weston Foods

2011-11-01T01:14:42+00:00

Disegno were engaged to develop a fresh new direction for the DON brand across all packaging formats nationally. The key task was to establish a strong shelf presence in both the deli fixtures and meat cases. We developed a look to leverage the brand's key assets and dialled into its rich history. The vibrant new design make the brand heroic and brings to life the ‘butchers apron’, an ownable asset across all pack formats, through different locations of the supermarket.

Talent. Time. Treasure. ›› Annual Report 2011 for Lord Mayor’s Charitable Foundation

2011-10-01T05:53:31+00:00

Leigh Wallace OAM Director of Grants and Philanthropy at the Lord Mayor’s Charitable Foundation was the inspiration for this years annual report. Focusing on his philosophy that identifies the three T’s of Philanthropy “Talent. Time. Treasure.” we captured within the report this essence, through design and photography.

A passion for freshness ›› Latina Product Range Relaunch for General Mills

2011-07-01T01:13:17+00:00

One of our key objectives was to separate the Latina brand from the competitors to reduce the degree of substitutability between the brands. The pack redesign also needed to reinforce Latina’s promise of ‘passion for freshness’. We developed an engaging and relevant look that is seen as knowledgeable and genuine in a highly cluttered, busy supermarket environment.

Innovation driving the building industry ›› Product Launch for Viridian SmartGlass

2011-07-01T01:05:50+00:00

Disegno developed the product name, positioning and marketing strategy for the launch of a new range of energy efficient glass for the home building market. Targeting new homebuyers and renovators, we deployed a campaign across web, magazine TV and DM and outdoor to created an unprecedented enquiry and demand through window fabricators and builders across Australia.

Thinking people HCI ›› Brand Relaunch for Human Capital International

2011-05-01T01:14:14+00:00

We took HCI on a journey of discovery to help them recognise the essence of their personality and the value of its integration into their business strategy. We created a new look and voice for the HCI brand, visual language across presentations and collateral, and developed a website and online strategy to leverage the groups’ greatest assets – its people, in a fresh innovative way.

Day in the life of our customers ›› Australian Head Office Graphics for Europcar

2011-03-01T01:16:52+00:00

Disegno was commissioned to develop a visual narrative surrounding Europcar's new workspace in Tullamarine. Unifying the team under one roof, we translated the Group's vision through a day in the life of their product and their customers' experience with the brand promise. The extensive project included brand and way-finding signage, reception design, murals and glazing graphics throughout.

Creating a legacy ›› Professional Teaching Publications for Department of Education & Early Childhood Development

2011-01-01T01:15:29+00:00

Disegno undertook the creative task of creating a series of books under the title ‘A Profession with a Practice’. Our approach was to break convention with large format books that symbolise the extraordinary input and outcome of the Teaching Profession. The use of rock formation imagery evokes thoughts or evolution and legacy.