July 4, 2018
Getting the most from your agency?
Every client-agency relationship depends on the strength of commitment from each side. Both you and your agency need to be side-by-side, stepping in and out of each other’s shoes. Check for these signs to find out if your agency relationship is rock solid–because if any are missing, you might have a hard conversation ahead. […]
June 29, 2018
The 007 things James Bond taught me about branding
Every established brand knows the pain of growing old. All the things that have served them so well in the past start to lose their lustre, becoming less and less effective by the day. But the prospect of an overhaul can be daunting. Here’s a few things the £13 billion Bond franchise has taught us […]